Web page design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).

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The intent of web design is to create a web site that presents content to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media usually requires plug such as Flash, QuickTime, Java run-time environment, etc. Plug-ins is also embedded into web pages by using HTML or XHTML tags.

Typically web pages are classified as static or dynamic. Static pages don’t change content and layout with every request unless a user manually updates the page. Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment. Content can be changed on the client side (end-user’s computer) by using client-side scripting languages to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages.Both approaches are usually used in complex applications.

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